TitleFactors Influencing Consumers Choice of Street-Foods and Fast-Foods in China

1College of Economics and Management, Huazhong Agricultural University, 430070 Wuhan, China 2College of Agriculture and Rural Transformation, University of Gondar, 196, Gondar, Ethiopia 3College of Agriculture and Environmental Science, Bahir Dar University, 79 Bahir Dar, Ethiopia 4Department of Marketing Management, Woliso Campus, Ambo University, 19, Ambo, Ethiopia ABSTRACT The overarching aim of this paper is to examine empirical findings on the arena of consumers’ behavior and attitude towards intake of street-foods (SFs) and fast foods (FFs) status and associated risks of consumption in China. Presently, consuming SFs and FFs become populace and counted as manifestation of modernity in most fast growing countries, for instance, China. The SFs and FFs have believed to be a panacea to the major socio-economic problems for countries having large population. Over one quarter of the century FFs and SFs become rapidly expanded in China through the quick service provision of already prepared foods with reasonably prices and source of employment for swarming open country and city inhabitants end to end to its supply. FFs and SFs are the most preferred by consumers because of safety issue, reasonable price, ready-made nature, easily accessible, portability, and so on. FFs and SFs consumers in China are very conscious on food quality and give credit for safety than purchasing prices. Broadly speaking, as most of examined papers indulged that FF and SF choice rely on ‘safety firs
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