At the heart of information theory lies a
Mapping How Social Media Sites Shape Ideas
Claude Shannon studied how information flows around us. He saw that for a message to spread easily, it must be short and filled with redundancy. For example, here is the most liked tweet:
"broken. from the bottom of my heart, i am so so sorry. i don’t have words". Ariana Grande’s post repeats a message of remorse in each short sentence, spread to 2.7 million people. Meanwhile, intricate, meaning-rich posts such as this documentary on systems theory https://archive.org/details/Luhmann1973, remain obscure.