It doesn't matter what type of business you operate, you're bound to face competition when fighting for your slice of the market. Customers are more cautious than ever when it comes to purchasing products and services, so winning over new ones and upselling the existing ones is a real challenge.

Why would they buy from you rather than from your competitors? Here are 7 ways to help you differentiate your small business offer from the competition.

To start, ask yourself this question. What is it that truly makes your offer different from your competitors? Have a look at small businesses that offer similar products or services. Research your competition from the perspective of your customers. Why should they buy from you instead?

To gain more insight into the perspective of your customers, ask them why they chose you in the first place. Conduct a customer feedback survey to help consumers articulate your strengths, weaknesses, and defining traits.

Why do they continue doing business with you? How would they explain your brand to others? Perhaps you could set up new opening hours or open a new store in a different location? You might not know what makes you special, but your customers certainly do.

3. Offer a unique value proposition

Differentiating your business just to stand out from the crowd isn't a good idea. You should help you customers understand that nobody else can offer the kind of value they're getting from you. You should strive to make your product or service better, offer great pricing, or more value for their money.

4. Make your brand stand out

Once you develop a unique value proposition, you'll be able to build a recognizable brand. You need a great logo that will help remind customers how different (and better) you are from your competitors.

Branding should be the core of your marketing strategy. Organize your communications with customers around your branding to emphasize your uniqueness on the market.

Nothing can differentiate your business better than this smart strategy. It's easy to follow the current and adopt techniques which work for your competitors. But if you want to win in this game, try to do the opposite of what others do.

Dare to rewrite the rules of doing business in your industry. Do it gradually – otherwise you risk distracting consumers from the value of your product. Allow your customers to get used to the new standard, and they'll always choose you over your competitors.

Customers are more careful and well-informed then ever. They scrutinize each purchase to ensure that they're making a smart and safe decision.

They'll surely look into your company before deciding to buy your product or service. They'll research your background, check online reviews of your products, your company history or even staff bios. They'll want more information on what other customers have experienced.

Help them get this information.

Include testimonials and reviews on your website. Open a message board for customers to exchange information about your product and offer each other feedback. Help consumers trust your company, and you'll become their first option.

7. Emphasize sustainability

To boost consumer trust in your company, show that you employ good business practices. Are you affiliated with any charities? Is your product green? Show your activism and get involved at the local level. Encourage consumers to participate as well. This type of engagement will help you stand out among your competitors.