Our future work envisions to take a closer look at the development of public communication since we have extracted and harmonized the publisher information from imprints from ESTC and FNB and started analysing this information [CITE: Mikko Tolonen, Hege Roivainen, Niko Ilomäki and Leo Lahti. Printing in a Periphery: a Quantitative Study of Finnish Knowledge Production, 1640-1828. DH2018, Kraków, http://dh2016.adho.org/static/data/170.html **]. Our vision includes the study of the newspaper as an early modern phenomenon and how they materially develop over the years and how newspaper reporting becomes professionalized and how this is reflected in their material development (CITE: Jani Marjanen, Ville Vaara, Antti Kanner, Hege Roivainen, Eetu Mäkelä, Leo Lahti and Mikko Tolonen. Analysing the Language, Location and Form of Newspapers in Finland, 1771-1910, DHN2017 Gothenburg, https://comhis.github.io/assets/files/presentation_analysing-language--location-and-form_Gothenburg2017.pdf ** ). We consider these aspects that previously might have seemed as mere material developments within the printing industry as crucial insights also to the emergence of public communication that transformed Europe in the eighteenth century. We hope that this short article has given a concrete idea how this larger objective can be accomplished.