In this analysis we look at the Citi Bike datasets from two months in 2016 representing winter and summer to explore the difference between user types. Citi Bike provides different membership options: a 1-day/3-day pass(customers) and an annual pass(subscribers). We compare these two groups in the context of a weekday (Monday through Friday) period as compared to a weekend period (Saturday - Sunday). Our idea is that customers are less likely than subscribers to choose biking for commuting.
This study on patterns and trends during weekdays and weekends may be of interest to policymakers for best approach development to achieve a Citi Bike system expansion in the context of scalability. It can also help marketers in reaching targeted user types, i.e. tourists or sporadic bicycle users, and regular users, such as daily commuters.