To understand the role of using technology for communication this essay aims to provide a discussion of how we see influences our reaction. Firstly, we will discuss the phenomenon of communication in 21st century. Next, it closely examines cognitive psychology study which is the cornerstone in understanding why people’s visual perception in relation to communication. Finally, it focuses on secondary research on sociology. From The Presentation of Self in Everyday Life \cite{GOFFMAN1990}We have never been modern\cite{Latour1993}, and Jeffrey Sconce’s Haunted Media: Electronic Presence from Telegraphy to Television\cite{2000}. They final research explained the phenomenon of how human's visual perception can affect the approach to use technology for communication.