keywords: product placement/placement marketing (产品植入/植入营销), eye tracking,

Aim

Create a gaze informed software tool to automatically place product in videos. This tool can help augment user's recognition of the product but not interfere their watching experience.
Some constraints: relatively static scene (dynamic scenes suppose to be not suitable for product placement)
Objective
  1. Find out saliency of gaze in video scenes (prob. related work)
  2. Find out the impact of video sound on ads attention (optional)
  3. Find out if product placement will impact users' attention shift (might be future work)
  4. If the product placement position is critical, then implement an auto placement tool guided by gaze saliency
  5. If the placed product greatly impact users' experience, then find out a comfort zone that can let users notice the ads but not interrupt watching experience too much (might be future work)
Based on gaze saliency map of a video scene, a couple of visual attention hotspots can be generated. Find out a criteria of evaluating where to put the product so that the user can notice it but not feeling uncomfortable. A user study should be designed to evaluate users attention levels on the product placement, and their preference of the positions of the product placement. The user study should also include comparative study with other techniques of video product placement (that are not informed by gaze).
Methodology
  1. pilot study, questionnaire to test if user noticed the placed ads in a video segment.
Related Work
  1. Eye tracking (ROI) application in advertisement/marketing
  2. 动态植入,iqiyi video-in,video++, 腾讯等
References
https://www.zhihu.com/question/27863046
\cite{Boerman_2014}
\cite{Matthes_2015}