Social media and blogging can help disseminate the reach of your work. Much has been written about the downsides of social media, including its association with negative mood, wasted time, loss of privacy and identity theft. If your institution has social media amplification resources—accounts that promote the work of faculty—this is a win-win, as it can amplify your work without the personal risk to you. The downside of this is that the university accounts own your metrics—although you can work around some of this via the “Track your Metrics” hacks above.