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Análisis de realidad virtual aplicada al E-Commerce de vestuario
  • Felipe Quezada,
  • Marco Alvarez,
  • georgedelgado.g
Felipe Quezada
Instituto de Informática, Universidad Austral de Chile
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Marco Alvarez
Instituto de Informática, Universidad Austral de Chile
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georgedelgado.g
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Abstract

In this paper, an approach to the implementation of an VR system in the E-commerce of stores in Valdivia, Chile is shown by the definition of a solution to the standard marketing model in retails and what impact it could bring to the differents stakeholders that would be involved in that kind of proyect, presenting different models of analysis and definition for the system in discussion. At the end, there was a relization that many costumers are willing to try the system, for it feels fresh and interesting but only few can really compromise with the idea of buying clothing without actually try it, or touch it. Nonetheless, it is really an attraction for costumers. Stores have a confirmed motivation for adopting the system and embrace the future (Lower costs, more data, control, availability, etc),   but ressistance to change is a powerful actor for costumers and stores alike.