Figure 3: Contents sentiment distribution for Pak’nSave
Sentiment data is vitally important to brand image analysis. Because it
enables companies to get a substantial understanding of how people think
about the brand of their brands. This case shows the sentiment mentions
in variation and distribution manners, which allow Pak’nSave to
comprehend how does its brand images going and what the current
situations of the brand. Also, periodical sentiment listening could help
companies spot significant potential aspects, from business
opportunities to vital crisis.