Figure 3: Contents sentiment distribution for Pak’nSave
Sentiment data is vitally important to brand image analysis. Because it enables companies to get a substantial understanding of how people think about the brand of their brands. This case shows the sentiment mentions in variation and distribution manners, which allow Pak’nSave to comprehend how does its brand images going and what the current situations of the brand. Also, periodical sentiment listening could help companies spot significant potential aspects, from business opportunities to vital crisis.