Sentiment
Figure 2 is the summary of the content related to Pak’nSave in social media. According to this summary, the total mentions of the brand are 642 with a 52% year-on-year decrease. While the positive mentions are 110 which increased 139% compared to the same period of last year, and the negative mentions are 117 which declined 18% year-on-year. These statistics tell a mixed story that compares to last year, when the brand mentions in social media decrease greatly, the brand credibility has become better.