Channels
This research chooses Facebook, Twitter, and YouTube as a channel source
for social listening. From the perspective of the social media variety,
this research aims to identify which channel a brand has more mentions
than the others and how the audiences think about the brand in different
social media platform. Facebook contributes nearly 80% of the total
mentions, Twitter 14.95%, and Youtube 5.14%, which means the Facebook
is the social media channel where PakānSave brand can have the most
influence in.