Attribute Actions to increase Actions to reduce
Thickness Adjust viscosity target value in the algorithm Increase fatty alcohol content 60 Adjust viscosity target value in the algorithm Replace part of surfactants to those having lauryl or oleyl alkyl group Add branched-chain higher alcohol (i.e. Octyldodecanol)60
White residues after rub-out Add up to 2% low HLB emulsifier and allow HLB<RHLB Add silicones to the formulation 65
Greasiness /oiliness Adjust greasiness target value in the algorithm Adjust greasiness target value in the algorithm