Summary
The author has proposed firm level enhancements for enhancing
hypervelocity creativity and innovation, such as those necessary for
pandemics. These modifications are designed to increase the conversion
rate of ideas into viable products in the shortest possible time.
Three key lessons emerge from this analysis. These include:
- Innovation builds on existing incremental knowledge –
The success of the opportunistic-investments strategy is deeply linked
to prior knowledge from the product and therapeutic area expertise.
Making pandemics as future-proof as possible is an example of
incremental innovation. Sawyer [19] suggests this is an action
theory where execution is essential in the creative process.
- Leverage the power of collaboration – creativity is
enhanced in groups, the source of intangible synergy of teams.
Building internal and external networks and collective creative
cognition is key to “mining group gold” as Kayser [20]
indicates, leading to generation of dynamic capabilities, core
competence and resilience of the organization [21, 22]. This
coupled by crisis leadership will enable the hypervelocity model.
- Compatibility to the external context – This is an
essential attribute to a hypervelocity strategy, which relies on what
patients want and at what speed.