Soonhong Min (Ph.D. in Marketing & Logistics, the University of Tennessee) is Professor of Supply Chain & Operations Management and Associate Director of Center for Global ESG and Business Ethics at Yonsei University’s School of Business in Korea. He has published in the Journal of Business Logistics, International Journal of Physical Distribution and Logistics Management, International Journal of Logistics Management, Journal of Purchasing and Supply Management, the Journal of Retailing, Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Business and Industrial Marketing, among others. He also co-authored the book Supply Chain Management. He is President of Korea Logistics Society, a leading academic and professional community in the fields of logistics and SCM in Korea and serves as an Editorial Review Board member of Journal of Promotion Management.