Corporate Social Responsibility as an Example
When the market is already packed, standing out from the throng might be
difficult. Corporations that display a commitment to numerous charitable
causes, on the other hand, are often seen as more marketable than
companies that appear to have no social responsibility initiatives. As a
result, social responsibility marketing is critical for firms that want
to retain or attract customers that care about the environment, social
concerns, and economic progress.
It is no longer sufficient for businesses to simply market their
services or goods. Consumers are more willing to support businesses that
have both a practical and a social purpose.
- State Farm Good Neighborhood: People may identify and
volunteer for organisations they care about directly in their own
communities thanks to State Farm’s Neighborhood of Good initiative.
- Zappos for Good collaborates with humanitarian groups to
provide backpacks, shoes, books, and school supplies to individuals in
need. As a result, Zappos is noted for both its corporate culture and
its social responsibility activities.
- Microsoft: The corporation established its ”giving programme”
in 1983. To encourage workers to give back, the firm doubles employee
time and money donations to charity organisations. This has also
worked in Microsoft’s favour in terms of marketing.
- Centene Corporation: Social responsibility is a big part of
marketing and public relations in the health and wellness business.
Centene Corporation has gone above and above to be socially
responsible, garnering great press and marketing possibilities as a
consequence.
- Hallmark: Hallmark Business Connections prioritises social
responsibility both within the company and while creating marketing
campaigns for our clients.