Longitudinal Studies on Impact:
- The current body of literature primarily focuses on short-term effects and case-based analysis. Longitudinal studies examining the long-term impacts of parasite marketing on consumer behaviour and brand equity are notably absent.
Cross-Cultural Perspectives:
- There is a dearth of research exploring the effectiveness and reception of parasite marketing across different cultural contexts. As global digital platforms transcend geographical boundaries, understanding these nuances becomes critical.
Regulatory Evolution and Compliance:
- Future research should also focus on the evolving regulatory landscape, particularly in light of growing privacy concerns and data protection regulations. How companies adapt their parasite marketing strategies in compliance with these regulations remains an underexplored area.
Technological Advancements and New Platforms:
- The impact of emerging technologies and platforms on parasite marketing strategies is another area ripe for exploration. With the advent of AI, machine learning, and new social media platforms, the dynamics of parasite marketing are likely to undergo significant shifts.