REFERENCES
A. Anyanwu, (2000) “Dimensions of Marketing”, Barloz Publishers,
Benin, Nig.
A. Anyanwu, (2003) “Promotional Strategy”,Avan Publishers, Owerri Nig.
A. Fox, and, C.Wheatley, (2007) “Modern Marketing: Principles and
Practice” Scott Foreman and Company. Glock and Nicosia,F.2000. ’Uses of
sociology in studying consumption behaviour’, Journal of
Marketing.July .
A.Anyanwu, (2003) “Marketing Management”, Barloz Publishers, Benin,
Nig.
A.Buzzed, (2002) “Fundamentals of Marketing” 6th
Edition McGraw Hill.
A.I. Coughlan, E. Anderson,L.W.Stern and EL-Ansary, A.I.
(2001).Marketing Channels, 6thEdition.Prentice Hall,
Upper Saddle River, New Jersey.
A.Machimas, (2001) “Research Method in the Social Science” Edward
Arwold, London.
A.S.Johnson, (2010) “Marketing and Financial Control”, Scott Foreman
and Company.
Ariyo, D. (2008 ).Small firms are the backbone of the Nigerian economy.
Africa Economic analysis Asian-Pacific Economic Cooperation (2000).
Guide for SMEs in the APEC Region
B. James, (2009): The Environment of Business Perfective and viewpoints,
New York, Holt, Rinchart and Winster
B.A.,Agbanifola, E.O.Ogwu, D.A.Nnolim, with Ekerete, D.A. (2008)
“Marketing in Nigeria”, Afritower Publishers,Aba.
B.L.Mortin, (2007). Marketing Concepts and Strategy N.T. Houghton Miffin
Company.
C., Tom, (1992): Basic Marketing Principles and Practice. New York,
Cassel Publishing co. Ltd.
C.A. Kemp, (2005) “The Market Has No Morals”, The Intercollegiate
Review, Vol. 2. Oct.
C.F. Ibekwe, (2001) “Fundamentals of Public Relations” Kricel Ventures
Publishers Ltd. Ow.
Change. London, England: Routledge
Charles, M. (2002). Global Perspective Perceptions of SME Growth
Constraints in Nigeria .Journal of Small Business Management, Blackwell
40 (1): 58-65
China”. China and World Econo
Cook, P. and Nixson, P. (2000) Finance and Small and Medium-Sized
Enterprise Development
country- study on becoming bankable”, International Small Business
Journal, 5(4): 10-22.
D.I. Hawkins, R.J.Best& K.A. Coney, 2009 Consumer Behaviour:
Implications for Marketing Strategy 4th Edition. Irwin.
Development”. United Nations Conference on Trade and Development,
Geneva, Switzerland. Issues Paper TD/B/COM.3/EM.5/2.
E. O.Adirika, B.C Ebue, D. Nnolim. (2007) Principles of Marketing I,
Enugu John Classic Publishers Ltd.
E.C.Raymond, (1988) “Key Options in Market Selection” Houghton Maffin
Company.
E.David, (2002) “The Pricing Element in the Market Mix Management in
Nigeria”.
E.N; Berkonitz, R.A.,Karin, S.W.Harthey, and Rudelieus, W. (2000)
“Marketing”, Biston, IvwinMcgraw-Hill
E.U.L. Imaga, (2005) “Business, Policy in Godly Society”. Rhyce-kerex
publishers, Enugu.
Elumilade ,D.O, Asaolu, T.O and Adereti, S.A (2006). Appraising the
Institutional Framework for Poverty Alleviation Programmes in Nigeria
International Research Journal of Finance and Economics 3: 66-77.
F.R. Kardes, 2002. Consumer Behaviour and Managerial Decision -
Making 2nd Edition.
F.R.Kardes, (2008), “Consumer Behaviour and Managerial Decision”,
Addison Wesley Education Publishers Inc. N.Y.
France: OECD.254pp http://catalogue.nla.gov.au/Record/3014329
FRN (2001), National Poverty Eradication Programme (NAPEP): A Blueprint
for from China”. Oxford Review of Economic Policy 8(1): 130-143
Growth with Inclusion. Washington, D.C.: World Bank
Gu, S. (1999). China’s Industrial Technology: Market Reform and
Organizational
H.J. Spratlen, (1973) “Marketing: A Social Responsibility”, American
Mgt. Asso., series No. 34.
Hallberg, K. (2000). ”A Market-oriented strategy for small and medium
scale enterprises,” International Finance Corporation (IFC), World Bank,
Washington D.C. Discussion Paper No. 40
Hamel, G. and Coimbatore, K. P. (1994). Competing for the Future.
Cambridge,
Hamilton, R. T. and Mark A, F. (1998). ”The Financing Preferences of
Small Firm Owners”. International Journal of Entrepreneurial Behavior
and Research 4(3): 239-248
http://www.apecsec.org.sg/download/sme/SMEGuide2000.ex e
J. Plummer, 2000. ’Potential and consumer behaviour’, Journal of
Marketing Research, November. Rice, C. 2011. Consumer Behaviour,
Balancing Customer Perceptions and Expectations New York:. Free Press.
J.Blythe, (2001). Essentials of Marketing, 2nded
Prentice Hall.
J.I. Inyanga, (2008 )“Marketing for a Developing World”, Global Press
Ltd. Ow.
J.R. Carl McDaniel, (2005): Marketing An Integrated Approach: New York
Hapel and Row Publisher
K,Dibia, (2004) “The Marketing Strategies of Systems” Metals, Calabar.
K. R. Teas and S. Agarwal, (2000): The Effect of Extrinsic Product Cues
on Consumers’ Cand. Merc.
K.R.Davis, (2001) “Marketing Management: Marketing Programme and
Implementation”, John Wiley and Sons.
Kanamori, T., Lim, JJ. and Yang, T. (2006). China’s SME Development
Strategies in the Context of a National Innovation System. Asian
Development Bank Institute. Discussion paper No. 55
L. Bell Martin, (2009): Marketing Concept and Strategy Boston,
L. Theodora, (2000) ‘’The Marketing Mode” McGraw Hill, New York.
L.E., Boone, and D.L.Kurtz, (1992) Contemporary Marketing
7th Edition Orlando Dryden Press.
L.P. Simon, and H. Bouwman, (2006). Designing A Marketing Channel Mix.
International Journal for Information Technology and management, vol. 5,
No 4,pp 229-248.
L.Stern, and El-Ansary A.I. (2006). Marketing Channels
5th edition Prentice Hall, Upper Saddle River, New
Jersey.
Lall, S, (1992) Structural problems of African indus-try. In: F.
Steward, S. Lall and S. Wnagive (Eds.), Alternative Development
Strategies in Sub-Saharan Africa. Macmillan, London.
Levitsky, J. (1996). Small business in transition economies. ITDG
Publications, London.
Levy, B. (1993) ’Obstacles to Developing Indigenous Small and Medium
Enterprises: An Empirical Assessment1, The World Bank
Economic Review 7 (1): 65-83
Liedhoim, C., MacPherson Chuta, E (1994, M. and) ’Small Enterprise
Employment Growth in Rural Africa’, American Journal of Agricultural
Economics, 76: 1177-1182
M.W.Haper, (2008) “Statistics” Longman Group, U.K.
MA: Harvard Business School Press
Mambula, C. (1997). ”Factors Influencing the Growth, Performance and
Development
Mambula, C. (2002) Perceptions of SME Growth Constraints in Nigeria
Global Perspective 40(l):58-65
manufacturing internationally”, Financial Management, 36(3): 879-88.
McMillan, John & Barry J. Naughton (1992). ”How to Reform a Planned
Economy: Lessons
Milford, B. (2000). Small enterprise development in the Yugoslav
successor states. Moct-Most. 2: 171-206.
N.G.Nwokoye, (2000), “Modern Marketing for Nigeria: Principles and
Practices” African First – publishers Ltd. Nig.
Obadan, M.I. (2003) Poverty reduction in Nigeria: the way forward. CBN
economic & financial review, Vol 39 NO. 4 of Small Plastic
Manufacturing Firms (SPMFs) in Nigeria and Implications for Policy,”
unpublished Ph.D. dissertation submitted to University of Wales,
Swansea, UK. my 12(2): 34
Oladeji, S.I. (1998). Technology policy and the development of small and
medium scale enterprises in contemporary Nigeria. Technovation Elsevier.
18 (2): 125-132
Organization for Economic Co-operation and Development (1996). Networks
of Enterprises
P. Kolter, (2000) “Marketing Management” Prentice Hall, New Jersey.
Guinness Nigeria: Annual Report.
P. Kotler, And G.Armstrong, (2006) “Principles of Marketing” Eleventh
edition), prentices Hall, New Hersey.
P. Kotler, and K.L. Keller, (2009). Marketing Management. Pearson
International Edition.13thedition.Pearson Education
Inc. Upper Saddle River.
P.,Kotler, G.,Armstrong,J.Saunders and V.Wong, (2001).Principles of
Marketing, 3rdedition.Prentice Hall.
P.A.Lamal, (2003).Behavioural Analysis of Societies and Cultural
Practices.New York.
P.A.Njoku, (2003) “Understanding Marketing”,Springfeild Publishers,
Ow.
P.Kotler (2000) Marketing Management Analysis Implementation and Control
10th Edition New York Pretience Hall.
P.Kotler (2009) Marketing Management (3rd Ed) Cliff,
New Jersey, Prentice Hall Inc.
P.Kotler(2001) Principles of Marketing London Prentice int. Inc.
P.Kotler, (2002) “Principles of Marketing”, London prentice –Hall
International Inc.
P.Kotler, G.Armstrong,V.Wong and Saunders, J. (2008) Principles of
Marketing (5thed.) England: persons Education Limited.
P.N. Edoga,J.O.Ani., (2000) Marketing Management andPrctice
1st Edition Enugu JE Rohi Publishers.
P.O. Njoku, (2000) ”Marketing: The Core Elements”, Sprangfield
Publishers, Ow.
P.O.Njoku, (2001) “International Marketing”, Bon Publishers, Ow.
Patterson, P.L., (1993), Capitalist goals, socialist past: the rise of
the private sector in the command economies, Westview Press, Boulder,
Col. 225pp.
Peterson, R. and Shulman, J. (1987), ”Capital structure of growing small
firms: a twelve
R. E. Stanley, (1977) Advertising Publicity Personal Selling and sales
Promotion.Englewood cliff, New Jersey Prentice Hall.R.U.Anuforo, and
M.O.Boniface, (2013) Priciplels and Foundations of Marketing, Sharp
Access, Umu.
R. G. KLipsey (2001): Positive Economics (6th edition)
Harper and Row Pub. Co. New Yew, Cambridge.
R. Markins, (2002) “Marketing: A Strategy and Management”,
2nd Ed. New York: John Wiley & Sons.
R.P.Cateora, and J.L.Graham, (2007) ”International Marketing”,
McGraw-Hill, Lwvin, Inc.
R.P.Cateora, and J.M.Hass, (2005) ”International Marketing”,
3rd Edition, Home wood, Illinois: RichasrdLwvin, Inc.
R.U. Anuforo, and M.O.Boniface, (2014) The 24-Commandments for the
Practice of Marketing, Sharp Access, Umu.
Remmers, L, Stonehill, A., Wright, R. and Beekhuisen, T. (1974),
u I nd u strv and size as debt ratio determinants in
Report Of The Working Group On Science Technology For Small & Medium
Scale Enterprises (SMEs) For The Eleventh Five Year Plan (2007-2012)
28pp
Rowen, H. S,, (1998), Behind East Asian growth: the political and social
foundations of prosperit}’, Routledge, London.377pp
S. C.Grunert, andG.Scherhorn, 2000. ’Consumer values in West Germany
underlying dimensions .
Saito, K. A. and Delano P. V. (1981), ”Transaction Costs of Credit to
the
Schaper M. (2002). Small firms and environmental management,
international Small Business Journal 20(3): 235-251.
Secretariat, UNCTAD (1998). ”Promoting and Sustaining SMEs Clusters and
Networks for
Small-Scale Sector in the Philippines”. Economic Development and
Cultural Change 29(3): 631-
Steven J skinner (1992): Marketing Principles &StrategyBoston Houghton
Mifflin co.
T. Kotbra, (2006) “The Strategy Selection and Product Planning”
Houghton Miffin Company.
T. L Berg, and S.Abeeeds, (2003): Product strategy and management: New
York, Holt Rinchart and Winston.
the Schemes, NAPEP Secretariat, Abuja, June.
V. Terpstra, (1970) “International Marketing”, 2nd
Ed., Hinsolale,Illinois, The Dryden Press.
W. Edward, (2008), Basic Marketing, (5th Ed) Engle
Englewood clifs, Prentice Hall, new Jersey
W. J. Stanton, (1981): Fundamental of Marketing (6th
Ed.) McGraw-Hill Int’l. Bk. Co. Japan.
W.Dommermith, (2004): Promotion, analysis Creativiety and Strategy
Boston, kent Pub. Co.
W.H. Boyd. C. A. Orville. &J.C.Larreche. 2001. Marketing
Management: AStrategic Approval with a Global Orientation. 3rd Edition,
U. K. Pitman Publication.
W.M.Pride and O.C.Ferrel, (2005) “Marketing: Basic Concepts and
Decisions”, Boston, Houhhton Mifflin Company
Wang, Y and Yudong, Y. (2004). ”Sources of Chinas Economic Growth:
1952-99: Incorporating Human Capital Accumulation”. China Economic
Review 14(1): 32-52
Wang, Y. (2004). ”Financing Difficulties and Structural Characteristics
of SMEs in
White paper on SMEs in Taiwan 2008. Available from
http://www.moeasmea.gov.tw/public/Attachment/81031135 82071.pdf
(Accessed 2009-08-19).
White paper on SMEs in Taiwan 2007. Available from
http://www.moeasmea.gov.tw/public/Attachment/71161417 71.pdf (Accessed
2009-08-19).
World Bank (1996), Nigeria, Poverty in the Midst of Plenty: The
challenge of
World Bank. (2000). The road to stability and prosperity in South
Eastern Europe: A regional Strategy paper. World Bank, Washington DC.
Washington Quarterly. 23(4): 94-118.
www.africaeconomicanalysis.org/articles/gen/smallhtm.html
Zecchini, S. (1997). ”Lessons from the economic transition: Central and
Eastern Europe in the 1990s”, OECD. www. books, google. com.
ng/books?isbn=07923985
.