Table 4.10 Product differentiation and enhances corporate profitability of the selected small scale enterprises product.
Option frequency percentage (%)
Strongly agree 65 27
Agree 75 31
Disagree 50 20
Strongly disagree 25 10
Uncertain 30 12
Total 245 100
Source: Field Survey 2016.
Table 4.10 shows that 65(27%) of the respondents strongly agreed that product differentiation and positioning enhances corporate profitability of the product; while 75(31%) of them just agreed. However, 50(20%) of them disagreed; while 25(10%) of them strongly disagreed. Lastly, 40 (12%) of them was uncertain.
Table 4.11: Frequency of product purchase increases sales value of the selected small scale enterprises product