1.3 Objectives of the Study
The general objective of the study was to ascertain the effect of
marketing strategies on sales performance of selected SME’s in Abia
state. However, the specific objectives are to:
-
ascertain the effect of pricing policy on the sales volume of selected
small scale enterprises;
-
find out the effect of promotional strategies on product positioning
of selected small scale enterprises;
-
analyze the relationship between product strategies and sales growth
of selected small scale enterprises in Abia state.
-
evaluate the effect of product branding strategy on the sales volume
of the SMEs in Abia state.