11 The use of middlemen makes the product available to the target customers SA A D SD U
12. Advertising influences purchase behavior of the target market
13. Sales promotion influences short-term demand of the products
14. Penetration pricing enhances sales growth than skimming pricing for the product
15. Product branding enhances sales growth of the company’s product
16. Product differentiation and positioning enhances corporate profitability of the product
17 Frequency of product purchase increases sales volume of the product.