Table 4.8: Penetration pricing enhances sales growth than skimming pricing for the selected small scale enterprises product.
Option Frequency Percentage
Strongly agree 210 82
Agree 30 12
Disagree 4 2
Strongly disagree - -
Uncertain 1 4
Total 245 100
Source: Field Survey 2016
Table 4.8 shows that 210(82%) of the respondents strongly agreed that penetration pricing strategy enhances sales growth than slamming pricing for the product, while 30(12%) of them agreed.
However, 4(2%) of them disagreed; while only 1(4%) of them were disagreed.