1.6 Significance of the Study
This research work is also undertaken in the hope that, its finding will
enable small scale enterprises to understanding, adapt and apply
knowledge of consumers purchasing behavior in tackling their marketing
problem.
Again it is hoped that, the study and the recommendation that will be
made, will be of benefit to the small scale enterprises marketing
department in particular and the entire industry as a whole. It will
contribute to determining the strategic requirements for effective
marketing and would enable small scale enterprises serve their customers
more effectively and efficiently.
Specifically, the benefits of this study are enormous but in specific
term, the study will be of benefit or importance to the following
groups:
To the Small and medium scale enterprises, the result of this study will
be significant to business organizations because they will become more
aware of the factors that affect and influence marketing strategies, and
adopt those factors to get more market share which means higher profits
from sales.
To the academic, the result of this study will be significant to the
academic as it will form the basis for research work in marketing
strategies.