Option Frequency Percentage (%)
Strongly agree 102 42
Agree 92 37
Disagree 31 13
Strongly disagree 18 7
Uncertain 2 1
Total 245 100
Source: Field Survey, 2016
Table 4.11 shows that 102(42%) of the respondents strongly agreed that
frequency of product purchase increases sales volume of products; while
92(37%) of them just agreed.
However, 31(13%) of them disagreed. While 18(7%) of them strongly
disagreed. Lastly 2(1%) of them was uncertain.
Relationship between marketing strategies and sales performance of
seleted small and medium scale enterprises in Abia state.