12. |
Advertising influences purchase behavior of the target market |
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13. |
Sales promotion influences short-term demand of the products |
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14. |
Penetration pricing enhances sales growth than skimming pricing
for the product |
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15. |
Product branding enhances sales growth of the company’s product |
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16. |
Product differentiation and positioning enhances corporate
profitability of the product |
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17 |
Frequency of product purchase increases sales volume of the
product. |
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