What is the relationship between product strategies and sales growth
of selected small scale enterprises?
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Hypotheses of the Study
In the course of this study, there were some hypotheses stated in null
form. They are:
HO1: Pricing policy does not have any significant effect
on the sales volume of selected small scale enterprises.
HO2: Branding strategies does not have any effect on the
sales volume of the SMES’s in Abia State
HO3: Promotional strategy does have any significant
effect on product positioning of selected small scale enterprises.
HO4: There is no significant relationship between
product strategies and sales growth of selected small scale enterprises.