The following recommendations were made based on the
conclusions
i. There should be carefulness in the area of pricing of the selected
small scale enterprises. This is because any increase in the price of
the product may lead to fall in the sales volume in the future.
ii. The advertising and sales promotion efforts and campaign should be
increased. Such will accelerate frequency of purchase which invariably
will lead to increase in the quantity sold at the long term by the
selected small scale enterprises.
iii. Product branding should be strategized in a way to achieve more of
differentiation and positioning. This will enhance customer loyalty at
the long term.
iv. There should be constant stocking of the product; in order to make
the product of the selected small scale enterprises available for the
buyers.