Thursday, June 2 2016. We are excited to announce that Authorea is officially part of Microsoft's Office 365 Education Solutions program! O365 single sign-on allows schools and universities to provision solutions to students and teachers. Over 250 million educators can now easily access Authorea through Microsoft’s App Backpack.
Today, science & R&D social media channels have become just as cluttered as consumer social media channels. For academic researchers, trying to get the word out on your research paper has come to parallel digital and online marketing. It’s as if communicating research main points effectively wasn’t hard enough. Now, even trying to stay afloat on Twitter—much less going viral—is a challenge.This is where data visualizations come in to play. Visualized data, such as charts, infographics, and interactive figures can represent extensive amounts of complicated data more coherently. It's significantly faster to analyze information in graphical format (versus in spreadsheets). Consequently, scientists, government bodies, and businesses are able to spot correlations, patterns, trends, outliers, etc. with greater ease. Data visualization also makes communication possible, effective, and interesting. Getting over the subject-specific learning curve (e.g. jargon) often makes sharing findings to the general public hard--even with other researchers! Using visually impactful representations of data gets the message across quickly, engages new audiences, encourages sharing and visibility, and opens the floor to new research opportunities. Click here to read about How the Scientific Community Reacts to Newly Submitted Preprints.According to Buffer, content with visuals get 94% more total views and visual content is more than 40X more likely to get shared on social media than other types of content. In fact, infographics are liked and shared on social media 3X more than other any other type of content. (MassPlanner) So here are a few common types of data visualizations to help the writer to explain and reader to explore large quantities of data.
Data visualization helps scientists communicate complex information both effectively and engagingly because being able to visualize information helps brains digest and retain. Thus, infographics are not only impactful, but using them can increase research visibility as they are more easily shared online—like through Twitter!However, not all visualizations are created equally. Wrong presentation—chart type, typography, colors, etc.—can diminish impact and even misrepresent data entirely. Here are our top tips for making quality infographics.
Who is the youngest person in the U.S. to ever raise venture capital funding? Vip Sitaraman.Vip—no relation to Very Important Person, although he is pretty damn cool—is a 3-time entrepreneur, scientist, and designer extraordinaire. He is at the helm of GMTRY (parent company of Draw Science, RXN, and Explica), an open access publishing platform that turns academic papers into infographics. Did we mention he's 18 years old?
Among the many challenges scientists face today, a major headache is securing funding. Generally, scientists receive funding based on how much attention their research is estimated to generate. The more popular the topic, the more likely it is to receive funding. For instance, research on cancer gene BRCA2 is more likely to gain traction than frog copulation processes... for now. Fishing in a smaller pool of money means that scientists need a competitive edge to get a bite.Fear not! There are ways to increase attention and discussion of the research for popular and nonpopular topics alike. Infographics and interactive data allow researchers to communicate more effectively and engage readers in a refreshing way. Content with visuals get 94% more total views and is 40x more likely to get shared on social media (Lee). Thus, visualized data can be the path to funding.