In the same vein has noted that the rise of the distant learner has caused the proliferation of embedded librarians who support this type of learner with relevant course materials and answer their reference questions. A new higher education paradigm that centres on collaboration seems to be influencing the practices of academic libraries and has stimulated the towards new thinking with regard to innovative learning spaces and aligned new services (Raju and Schoombee,2013: 26). Furthermore, Law has observed that embedded librarians are necessitated by the prevalence of the alliterate generation that does not conform to the conventional practices scholarly practices but still needs information to answer their needs.