From the details in the definition, the researcher will use this chapter to present the ongoing conversations and debates about blended librarianship, and its role of the professionalization of academic librarians. Machi and McEvoy (2012: 64) and Ridley (2012: 102) refer to the ongoing debates and conversations about a topic as the argument of discovery, which they insist leads to the argument of advocacy.  The argument of advocacy presents the major claims about blended librarianship in a critical review (Ridley, 2012), which follows an “if…then” type of discussion (Machi and McEvoy, 2012), that leads to propositions will be interrogated during the data analysis stage (see Fig. 2).