The blended librarian retains the traditional values of academic librarianship but brings new tools—instructional design and technology skills—into the mix. How he or she accomplishes this—through intentionality and planning, in other words, by design—is the focus of this book. Our close study of instructional design and technology, along with collaborations with our colleagues in this field, makes clear that design thinking is critical to these professions. An appropriate and effective instructional product, as well as support to those who use instructional technologies, is the outcome of a design process. In this chapter we will focus on blended librarianship and will share profiles of individuals who serve as models of blended librarians. Blended librarianship is relatively new; no formal association governs it, nor do any standards exist to signify when it is achieved. While we can point to more specific characteristics and overarching principles, providing models is