Bell and Shank (2007: 3) caution that blended librarianship is not synonymous with multi-tasking; rather it is about “integrating new skill sets from instructional design and technology into one’s practice and using those skills to better integrate the library into the teaching and learning process”. In a follow-up article, Bell and Shank (2011) state that blended librarianship is not library centric (that is, focused on buildings and collections), rather it is librarian centric (that is, focused on people’s skills, the knowledge they have and the relationships they build). In this manner, Bell and Shank (2007: 3) view academic librarians as part instructional technologists working with faculty to “match the appropriate technologies to teaching and assisting faculty in the effective use of technologies for teaching”.