In this atmosphere of diverse challenges and responses to delivering information literacy, the trends of blended and embedded librarianship offer focused, empowering roles for librarians. These librarians lead rather than follow faculty, and they embrace technology for developing new services and relationships. Elements of these strategies include building an online presence, promoting expertise in instructional design, assessing, and becoming problem-solvers for faculty working in CMS. The goal is to partner with faculty, not simply support them.