In the present study, we first introduce Generalized Bessel-Maitland function $\mathbb{J}^{\xi }_{\zeta,a}(z)$ and then derive sufficient conditions under which the Generalized Bessel-Maitland function $\mathbb{J}^{\xi}_{\zeta,a}(z)$ have geometric properties like univalency, starlikeness and convexity in the open unit disk $\mathscr{D}$.